BLACK+DECKER HEALTH: GOVIA
We were asked by BLACK+DECKER to help launch a new line of PERS devices. These devices can typically be marketed to seniors 75 and up. BLACK+DECKER wanted to target younger, more active seniors to get in the home before the first fall happens. We defined the brand strategy and the brand image. Once we had organized their story and essence, we jumped into crafting a fully integrated launch plan.
ART DIRECTION | DESIGN | BRANDING | PACKAGING
Done while at Hollywood Agency
Creative Director: Andrew Butler
Art Director: Lindsay Carroll
Photographer: Mark Dunn