BIG BOY: THINK BIG
Big Boy is an American Icon. He’s been to space with Austin Powers, rolled through the World Series in the back of an F-150, created the original double-decker burger, and oh yeah, has a big statue that millions of children (and adults) have their pictures taken with. But, with all this iconic status around the brand, we needed to bring attention back to the food, but do so in a way that leveraged that playful spirit that the Big Boy emulates.
We needed to create Craveable Moments, so we put the food up close and personal. Just as importantly, we needed Big Boy’s voice and iconic aesthetic to bring the food to life. We created assets that make it playful, fun and classic. Because it’s not just food, it’s Big Boy’s food.
BRANDING | ART DIRECTION | DESIGN | SOCIAL MEDIA
Done while at CLUTCH Workshop
Creative Director: Andrew Butler
Art Director: Lindsay Carroll