VERMONT LOTTERY: "Have a little fun"​​
The Vermont Lottery challenged us to create a flexible, taggable 30-second TV spot designed to promote a variety of instant scratch tickets. Our solution delivered maximum versatility — allowing them to spotlight any new ticket simply by swapping out the art card. One spot, endless possibilities.
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Agency: Fuseideas
Executive Creative Director: Justin Cyganiewicz
Art Director: Lindsay Zygadlo
Copywriter: Vanessa Levin
Maine Lottery: "Get More"​​
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The Maine Lottery asked us to develop two taggable 30-second TV spots to boost engagement and strengthen awareness of their RewardME Club. Designed to enhance the player experience, the RewardME Club delivers added value and extra excitement with every play. After all — who doesn’t love getting more?
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Agency: Fuseideas
Executive Creative Director: Justin Cyganiewicz
Art Director: Lindsay Zygadlo
Copywriter: Vanessa Levin
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New England American Advertising Awards: Silver Winner
vermont Lottery: "struck gold"​​
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The Vermont Lottery tasked us with producing a vibrant 30-second TV spot for their new Money Mania instant ticket. Inspired by the golden ticket artwork and the iconic beauty of Vermont’s Green Mountains, we crafted a spot that blends comedy with a sense of place. It was a truly golden experience!
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Agency: Fuseideas
Managing Creative Director: Jeff Scherdell
Art Director: Lindsay Zygadlo
Copywriter: Katherine McManus​
vermont Lottery: "Spin Your Wheels"​​
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The Vermont Lottery enlisted us to create a dynamic 30-second TV spot promoting their new Golden Spin instant ticket. Our mission? Highlight the exciting opportunity for players to enter a second-chance drawing, with the chance to win a trip to the Tri-State Megabucks Golden Spin event at the legendary Golden Nugget Casino in Las Vegas. Viva Las Vegas!
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Agency: Fuseideas
Managing Creative Director: Jeff Scherdell
Art Director: Lindsay Zygadlo
Copywriter: Vanessa Levin​
DC Lottery: "Love Your Numbers"​​
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The DC Lottery tapped us to create a compelling 30-second TV spot aimed at reigniting excitement around their fan-favorite numbers games. With a third daily drawing added to both DC-3 and DC-4, the goal was to re-engage core players and spark renewed interest. Knowing that many players feel a deep, personal connection to their numbers, we brought that passion to life — quite literally — in a bold, comedic way.
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Agency: Fuseideas
Executive Creative Director: Justin Cyganiewicz
Art Director: Lindsay Zygadlo
Copywriter: Vanessa Levin
​​Vermont Lottery: "Garage"​​
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The Vermont Lottery asked us to create a heartfelt 30-second TV spot to showcase their 2023 holiday scratch tickets. They envisioned a story-driven campaign that captures the warmth of the season, one that reflects love, connection, and the joy of giving. At the heart of the concept: a lottery ticket as more than just a gift, it’s a small gesture filled with hope, offering someone a chance to make their personal wishes come true.
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Agency: Fuseideas
Executive Creative Director: Justin Cyganiewicz
Art Director: Lindsay Zygadlo
Copywriter: Vanessa Levin
​​Vermont Lottery: "Going Home"​​
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The Vermont Lottery enlisted us to craft a 30-second TV spot for their 2022 holiday scratch tickets, built around the whimsical theme: “Gnome for the Holidays.” We brought the concept to life with a warm, heartfelt story of a determined little gnome on a long, wintry journey, all to make it home in time for the holidays.
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Agency: Fuseideas
Executive Creative Director: Justin Cyganiewicz
Art Director: Lindsay Zygadlo
Copywriter: Vanessa Levin
​​Vermont Lottery: "Never Gets Old"​​
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The Vermont Lottery challenged us to create a 30-second TV spot highlighting the “for life” prize of Lucky for Life — and the exciting news that drawings now happen daily, seven days a week. We brought that concept to life by showing how winning every single day, for the rest of your life, is a thrill that never gets old.
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Agency: Fuseideas
Executive Creative Director: Justin Cyganiewicz
Art Director: Lindsay Zygadlo
Copywriter: Vanessa Levin
​​Vermont Lottery: "Gingerbread House"​​
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The Vermont Lottery tapped us to create a 30-second TV spot for their 2021 holiday scratch tickets — with a modest budget and a fast-approaching deadline. Rising to the challenge, we cooked up a charming, festive spot that delivered plenty of holiday cheer without breaking the bank.
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Agency: Fuseideas
Executive Creative Director: Justin Cyganiewicz
Art Director: Lindsay Zygadlo
Copywriter: Vanessa Levin
