As one of the most prolific paddleboard brands in the world, ISLE has some huge shoes (or wetsuits) to fill. While the business was strong, the story was a bit convoluted and the brand image needed streamlining. We showed ISLE how their brand story should be simplified to create a unique position in the market

by re-crafting their look and feel, and created assets that told their story in a more beautiful and unified manner.

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ART DIRECTION  |  DESIGN  |  SOCIAL MEDIA

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Done while at Hollywood Agency

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Creative Director: Andrew Butler

Art Director: Lindsay Carroll