Chamonix: Get Stoned

Chamonix's slopes are so killer, they'll have you dying to try them! Chamonix-Mont-Blanc is known as one of the deadliest mountains in Europe. It stands 15,781 feet tall, killing about 100 hikers each year. We created a campaign to reel in those thrill-seekers willing to ski down this beast. We are inviting them to take death into their own hands, literally. Get Stoned is an exclusive experience at Chamonix.  What's your exit strategy?

 

In Collaboration with Carly Roeck

Art Direction, Copywriting, Design, Branding, Video

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