Happy Valley: Unlock your experience

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Happy Valley, a premium cannabis brand in Greater Boston, took center stage in 2022 as cannabis advertising debuted at festivals, and 2023 was even bigger.

Our mission: raise brand awareness, amplify their "Unlock Your Experience" message, and create a standout presence at Boston Calling and Levitate.
 

To make Happy Valley feel like part of the lineup, we built a custom Green Room experience from the ground up — complete with a mobile scavenger hunt to engage concertgoers. The vibe was exclusive, immersive, and right at home in the festival scene.
 

As a final touch, we designed collectible gig posters that lined the Green Room walls, giving music fans and cannabis enthusiasts a lasting reminder of the experience Happy Valley helped unlock.

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ART DIRECTION  |  DESIGN   |  EXPERIENTIAL

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Agency: Fuseideas

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ECD: Justin Cyganiewicz

Art Director: Lindsay Zygadlo​

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The 62nd Annual Hatch Awards: Bronze Winner

The 63rd Annual Hatch Awards: Merit