BIG BOY: CONCEPT STORE
Big Boy needed to connect with a new generation of eaters, but the traditional Big Boy concept didn't really cater to what a this guest was seeking out. We needed to evolve the Big Boy from the inside out. Looking at every single element that could redefine what this iconic brand could represent in the world today. We took the lead, directing the overall brand story, interior design, graphic elements, and marketing to create a new holistic brand experience.
BRANDING | ART DIRECTION | DESIGN | MENU DESIGN | INTERIOR GRAPHICS
Done while at CLUTCH Workshop
Creative Director: Andrew Butler
Art Director: Lindsay Carroll
Junior Art Director: Danny Hughes
Copywriters: Andrew Butler & Cole McGarrigle